Safaricom avails platform for storytelling on Shared Value

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 Safaricom Foundation Chairman Joseph Ogutu during the launch of Capture the Good Challenge-Photo Courtesy  

By Dickson Odhiambo

Safaricom avails platform for storytelling on Shared Value

 Safaricom, through its Foundations, has launched “Capture the Good” a photography and videography challenge for all talented creators to showcase their work by highlighting projects impactful community projects in education, health, economic empowerment, and environmental conservation in the country.

The participants have 250 projects to choose from, with each expected to tour, create content and showcase its’ impact to the community. The Challenge is in partnership with the Photographers Association of Kenya (PAK), the Photojournalists Association of Kenya (PJAK) with Vivo as the mobile photography partner.

Safaricom’s Group Chief Executive Officer Peter Ndegwa said they live in a visual world, often enhanced by a photo or a video, building believability, relatability and connections, while allowing the rest of society to live through these stories.

These platforms enable us to share stories of transformation, while humanizing the spaces where we serve our communities. We are now looking to see these stories of impact through their lens” Ndegwa says

The campaign is inspired by the foundation’s need to tell stories of impact differently, through the communities, leveraging a growing youthful movement invested in sharing and inviting audiences into their experiences.

Upon submission, a judging panel will review the content, for a shortlist of 90 regional winners that will attend a master class, where they get a chance to refine and resubmit their work. The second round of judging will culminate in 18 national winners whose work will appear on the Capture the Good website.

The campaign will see the creators’ work subjected to public voting, where 3 winners from each category will be awarded as the photographer and videographer of the Year with a cash prize of Kes 1 million each, Kes 750,000 for second place and Kes 500,000 for the third place.

Additional rewards total to Kes 20.4 Million in cash prizes, airtime, vouchers and merchandise with data offers to aid in the submission of work. The Challenge runs until 14th August 2026, with the crowning of winners and an exhibition of their works.


During the launch, the M-PESA Foundation, guided by the purpose of transforming lives broke ground for a Kes. 12.5M ICT laboratory at Kisumu Boys’ High School, representative of its commitment to enhance student learning experiences aligned to Africa’s industrialization and economic development, promote entrepreneurship and support the commercialization of innovative ideas by over 1,800 learners.

 

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