Ken Gen Wins New Media PR Campaign award
Ken Gen Acting Communications Manager Frank David Ochieng the 21st PRSK Awards Gala Ceremony-Photo Courtesy
By
Dickson Odhiambo
December
16, 2021
Ken
Gen Wins New Media PR Campaign award
The Kenya Electricity Generating
Company has won the New Media Public Relations (PR) Campaign of the Year award
for its Energy Champion initiative.
This announcement was made
during the Public Relations Society of Kenya (PRSK) annual awards Gala Dinner
held in Nairobi.
The NSE-listed company outshined
seven other leading public and private companies nominated for the category to
emerge the overall winner of the award that recognizes the
most successful campaign in creation of omni-channel digital content across
different digital platforms and devices.
At the
same time, the company was also nominated in the Public Sector Campaign of the
Year award which showcased KenGen’s Business Diversification Campaign that has
seen the company venture into new markets within and outside Kenya as a way of
gaining competitive advantage and business strength.
Reacting
to the news of the award, KenGen Managing Director and CEO, Rebecca Miano lauded the team
through a post on Twitter, saying: “Congratulations
team for showcasing greatness to bring home this highly contested
accolade. I celebrate you.”
Speaking
at the 21st PRSK Awards Gala Ceremony, KenGen’s Acting Communication
Manager, Frank David Ochieng’ extoled its brand ambassadors and Kenyans in
general saying their support was invaluable in telling the energy story since
the campaign was launched in 2018.
“As an organization, we would
like to thank the company’s brand ambassadors who have been at the frontline in
telling our energy story. Above all, we also thank millions of Kenyans who were
part of our energy story, as we seek to keep informing, engaging, and educating
our target stakeholders through various digital channels.” Ochieng says.
Ochieng adds that through the
campaign, the company has been able to increase its brand affinity with key
stakeholders in the region and across the world.
According to the campaign,
between September 2020 and October 2021, KenGen’s online brand presence
increased from 7,916 mentions to 28,280, an increase of 257% in a span of a
year.
The campaign had an overall
reach of 66 million in the period under review up from an average of 36 million
impressions in 2019.
The campaign, among other
KenGen’s digital communications, are spearheaded by a team of employee brand
ambassadors who have volunteered to represent the company on various levels in
the digital space.
Kenya Electricity Generating
Company PLC is the leading electricity generation company in Eastern Africa
region with an installed generation capacity market share of more than 60%. The
company’s primary business is to provide safe, reliable, and competitively
priced electric energy for the country in an environmentally friendly and
sustainable manner while creating value for its stakeholders.
Today, KenGen PLC has an
installed generation capacity of 1,818MW, of which over 86% is drawn from green
sources namely: Hydro (826MW), Geothermal (713MW), Thermal (253MW), and Wind
(26MW).
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