Good Breakfast Campaign reaches over 2,000 school children in Western Kenya.

Pupils of Magadi Primary school in Kisumu jigs to the Blue Band Dance during the ceremony to mark the end of  a program known as Good Breakfast among school going children that has been spearheaded by Upfield which is the manufacturer of Blue Band-Photo By Dickson Odhiambo. 

By Dickson Odhiambo

July 18, 2019.

Good Breakfast Campaign reaches over 2,000 school children in Western Kenya.

A SERIOUS Campaign program aiming at promoting the issue of having a good breakfast among school going children has come to an end in Kisumu County after reaching over 2,000 school going children in the larger Western Kenya Region.

The Campaign dubbed “The Good Breakfast Campaign” spearheaded by Upfield, a company that manufactures Blue Band was recently launched at Lower Kabete Veterinary Lab Primary School in Nairobi with an aim to reach over 2million school children directly across the country.

Speaking at Magadi Primary school in Kisumu today during the award ceremony, Marketing Manager at upfield Wanjiku Njonjo said the school program has been running for the last three weeks as a behavior change program being activated in counties of Western Kenya region within over 2,000 schools.

“With the multiplier effect using an average of 3 children per home, Blue Band campaign approximately reached 6 million school children both directly and directly as well as the parents and guardians,” Njonjo said.

She said as part of the program, food diaries were provided to pupils to record their daily breakfast routine at home with their parents and guardians, adding that this ensured that the information received in schools was also shared at home and had buy-in from guardians.

“In addition, the children were also actively involved in fun and engaging challenges such as reciting pledges, doing the Blue Band dance and reading the Blue Band comic book,” Njonjo added.

“The Good Breakfast Campaign” spearheaded by Upfield, a company that manufactures Blue Band is in its third year since inception in the year 2016.

It seeks to tackle the serious issue of poor nutrition among school going children by driving the behavior change and teaching pupils the importance of nutritious breakfast.

This in mind, the school children were taken through the process of preparing a good nutritious breakfast which entails Blue Band spread on the bread or toped up in porridge, with a fruit, a tea with milk.

Blue Band understands that it is every parent’s desire to give the best to their children and this partnership provided useful support to ensure that all children should be able to access a nutritious breakfast.

According to the Kenya National Bureau of Statistics {KNBS}, at least 29.9 percent of children under five years have moderately stunted growth with another 13 percent underweight because they do not get sufficient nutrients for optimal physical and mental development.

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